PTCL EVO Reconnect Promo

Objective: To communicate a Recharge offer for inactive EVO & CharJi subscribers who have not recharged or paid their bills since 1^st July, 2015.

             

The Offer: “Recharge your inactive CharJi or EVO device today for Rs. 100 only & enjoy Unlimited Internet for 1 month”.

Offer Details:

Under this promotion all EVO & CharJi subscribers who have not recharged their pre-paid device or paid their post-paid bills since 1^st July, 2015 can receive amazing unlimited packages, valid for 1 month, by simply recharging Rs. 100.

Post-paid customers have the additional benefit of receiving an exemption on all previous outstanding
dues.

The EVO Reconnect Offer Package details are presented below:

Product	First Recharge	Volume	Validity	2nd Month Recharge	3rd Month Onwards
EVO 3.1**	Rs. 100	Unlimited*	1 Month	Rs. 500 for 10 GB	Rs. 850 for 10 GB
EVO 9.3**	Rs. 100	Unlimited*	1 Month	Rs. 500 for 40 GB	Rs. 1,250 for 40 GB
CharJi EVO***	Rs. 100	Unlimited*	1 Month	Rs. 500 for 50 GB	Rs. 1,500 for 50 GB

 *Fair Usage Policy of 100 GB Applies.
**Additional Usage at Rs. 0.15/MB on prepay & Rs. 100/GB on Postpay.

***Additional volume bucket at Rs. 500 for 5 GB.

From the third month onwards, the package tariffs & volumes will revert to commercial EVO Limitless packages.

Key Launch Objectives:

• To induce inactive customers to reconnect & recharge through incentives in the form of an attractive unlimited package for only Rs. 100 for the first month.
• To increase EVO active customer base.
• To aid with Customer Retention.
• To enhance Brand Image and create value for our subscribers.

Key Highlights:

• Highly attractive offer for inactive subscribers providing them the opportunity and incentive to reconnect and receive unlimited packages for only Rs. 100.
• Incentives in the form of bill waivers for postpaid customers.
• Pakistan’s fastest growing coverage network covering 90% of the country’s population.
• Ultra High speed CharJi Connectivity in Karachi, Lahore, Rawalpindi, Islamabad, Faisalabad,Multan, Peshawar,Gujranwala, Sialkot, Lalamusa & Kharian.
• EVO 9.3 Mbps coverage in 200+ Cities across Pakistan.
• The only wireless coverage network providing Rev A and Rev B connectivity in the country.

Business Rules:

• This offer is valid for both Pre-paid and Post-paid customers.
• Offer is applicable for all EVO 3.1 USB, EVO 3.1 Cloud, EVO Wingle, Nitro USB, Nitro Cloud, CharJi Wingle & CharJi Cloud subscribers, inactive since 1^st July, 2015.
• The Unlimited package for Rs. 100 is valid for the first month.
• EVO Limitless package tariffs will apply from the third month onwards.
• Postpaid Subscribers receive a waiver on outstanding dues.

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