Objective:
To communicate new sales promotion on EVO, whereby all new EVO customers will be getting first month free usage.
Offer:
“All new Evo 3.1Mbps customers will get 1st month free usage on the purchase of a new Evo connection.”
Key Objectives of this promotion are:
- To encourage new sales by providing free balance incentive to the customers.
- Limited time promotion shall generate additional demand by encouraging potential customers for product trials.
- Create awareness for potential users about the core benefit of Wireless Broadband.
- Create awareness amongst the potential users about the core benefits of wireless broadband through media campaign including both print and electronic media.
- Fastest growing coverage network—Now covering more than 250 cities nationwide.
- Nationwide roaming---Excluding Peshawar.
- Variety of Prepaid and Postpaid options.
- Superior 3G experience.
- Broadband Internet in your pocket.
- EV-DO Roaming in more than 250 cities with auto switchover to 1 X in1900MHz CDMA Coverage areas.
- Average download speeds from 300 kbps to 500 kilo bits per second!
- Access rich media applications like live video streaming, web casts, online games and a host of other applications.
- Plug & Play - Instant Connectivity.
- EVO devices purchased from Peshawar would not be functional in other cities and vice versa.
- Sleek & stylish USB drive supporting SD Memory card of up to 2GB.
- This offer is only valid for new sales.
- This offer is valid for both pre-paid and post-paid customers.
- This offer is valid on purchase of all new commercial EVO packages.
- This offer is not valid on any discounted package.
- This offer is only valid for new Evo Rev.A dongle.
- This offer is not valid for Nitro, Nitro Cloud, Evo Cloud, Wingle & Evo Tab.
- Package cannot be changed till expiration of free usage period.
- This offer is not valid for corporate packages.
- One month free usage will be capped at 30 GB for pre-paid connection and 50 GB for post-paid connection. Additional use will be charged or throttled respectively.
- Pre-paid customer shall be charged Rs 0.10/Mb after 30 Gb and for post-paid customer speed shall be throttled down to 128 Kbps after 50 GB.
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