EVO 3.1 Reconnect Offer

Objective:

To communicate a reconnect offer for all inactive EVO 3.1 who have not recharged.

The Offer: "Reconnect now to receive a special, super discounted EVO 3.1 package for a whole year".

Offer Details:

Under this promotion all inactive EVO 3.1 subscribers who have not recharged their pre-paid device or paid their post-paid bills are entitled to an attractive EVO package with a discounted monthly line-rent valid for an entire year.

Post-paid customers have the additional benefit of receiving an exemption on all previous outstanding
dues.

The Winback Package details are presented below:

Product			Monthly Line-Rent		Volume	Billing Mode
EVO 3.1  (USB & EVO Cloud)		Rs. 500		20 GB		*Prepay/Postpay*

*Additional usage at Rs. 0.15/MB on prepay and Rs. 150/GB on postpay.

Key Launch Objectives:

To induce inactive customers to reconnect & recharge through incentives in the form of a highly attractive & economical package with a discounted line-rent for a whole year. 

• Enhanced revenue generation by decreasing the in-active customer lot.
• To increase EVO active customer base.
• To aid with Customer Retention.
• To enhance Brand Image and create value for customers.

Share on Google Plus

About Unknown

This is a short description in the author block about the author. You edit it by entering text in the "Biographical Info" field in the user admin panel.